Audi IN-Campus

Audi AG is planning an innovation campus (IN-Campus) with an inter­national outreach in the southeast of Ingolstadt – on the site of what used to be the Bayernoil Refinery. The idea is a place of creativity, one that will promote com­mu­ni­ca­tion and that will attract talents from all over the world, offering them ideal conditions for research and development.

The structural plan that AS+P has come up with defines the basic spatial/functional framework for the IN-Campus, taking into account the different demands of the individual users. The design manual simultaneously prepared sets out and describes the design-related qualities of the IN-Campus – right down to the third dimension. The objective is to come up with a uniform appearance and thus create an inspiring working and living environment. This will be possible if the project succeeds in thinking beyond the building plots for each individual project, and if every component comes to epitomize the philosophy of the thinking behind the campus. This is the only way that the IN-Campus can become more than the sum of its individual parts.