Another diamond for AS+P: REAL ESTATE BRAND AWARD once again
For the fourth consecutive time, AS+P leads the architects rankings for the EUROPEAN REAL ESTATE 500, Germany. As the “strongest brand among architects in Germany”, AS+P stood out above all for “integrative expertise in interfacing”, “prime economic viability” and “re-usability”.
Barbara Schöneberger moderated the awards ceremony with her customary charm and wit, congratulating Managing Partner Axel Bienhaus and Susanne Wellershaus, Head of Corporate Communications, last Thursday evening in Berlin, on winning the highly cherished diamond. “The fact that we are enduringly perceived as a strong brand confirms the validity of the approach we at AS+P take to all our projects,” commented a proud Axel Bienhaus. “Our strongest arguments on behalf of our clients are successfully realized projects that do justice to our claim to ‘think ahead’. They also convey our genuine mindset, openness, transparency, reliability and quality,” whereby the focus is always on people as the users. Susanne Wellershaus also emphasized this with a view to the staff as the brand ambassadors: “Our success in the outside world if above all the result of a stronger inward focus,” she suggests. “Our key asset is our personal interaction and the strong staff identification with what AS+P stands for. That is what makes us so special.” Conversely, the office’s renowned profile as a team of interdisciplinary experts of an international standing ensures it is considered an appealing employer. Ever since 2009 the European Real Estate Brand Institute (EUREB-Institute) has been monitoring the positioning of company brands in the European real estate industry ad lists them in the first real estate Brand Performance Index. For the largest brand value study available, each year over 91,000 sector experts rate over 1,600 corporate brands from Germany, Austria, Great Britain, France, the Benelux countries, the Nordics and other regions, too. The strongest brands receive public recognition at the REAL ESTATE BRAND AWARD 2019. In the Architects category, the nominees alongside AS+P were KSP Jürgen Engel Architekten and RKW Architektur +.