More than somewhere to train: Football academies for stars and talents


At the Coliseum Summit ASIA-PACIFIC in Beijing Axel Bienhaus, managing director of AS+P, spoke in his lecture about the possible synergies of sports venues.

At the conference in the Olympic Green Tennis Center in Beijing, China, Axel Bienhaus referred in his lecture to the core functions that characterize contemporary football academies. Taking as examples the VfL Wolfsburg Campus, the FC Bayern Munich youth academy, the Eintracht Frankfurt Fußball AG ProfiCamp and the Capital Sports Academy in Abuja, Nigeria, he demonstrated what the camps had in common and how they differed, and explained their core functions and possible synergies, which also need to be taken into account with regard to the social responsibility for sportspeople: A medical center, a state-of-the-art canteen, classrooms and a visitor center, for example, create a home for up and coming talents, who have devoted themselves entirely to sport.

About the series of events: The Coliseum Sports Venue Alliance is a worldwide network that stages events at the inter­national level that focus the topic of sports and sports venues.

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The AS+P managing directors at the Coliseum Summit ASIA-PACIFIC in Beijing: (from left) Axel Bienhaus, Friedbert Greif, and Joachim Schares. Photo © AS+P Albert Speer und Partner