AS+P remains the strongest architecture brand in Germany
The "Real Estate Brand Award 2017" in the "Architects Germany" category again goes to AS + P Albert Speer + Partner GmbH this year.
According to the Brand Value Study 2017 by the European Real Estate Brand Institute, the Frankfurt-based company again earns the highest brand value of the architecture firms in the German market and therefore received one of the honorable “diamonds” in Berlin, on 12th of May 2017.
In the top criteria, the charisma and lucid power of the architects, AS+P is given the highest score leaving competitors like gmp von Gerkan, Marg und Partner, KSP Jürgen Engel, David Chipperfield Architects and RKW Architecture way behind. Furthermore, the AS+P brand excels through its integrative interface competency and the economical practicability of their projects leading to a high likelihood of continued use and level of recommendation purpose. The exact results as well as further placements are published in the Real Estate Brand Book 2017.
The Real Estate Brand Award is awarded on the basis of the scientific market analysis of the EUREB Institute based in Vienna. In doing so, the brand values of the relevant companies in the real estate sector are evaluated and the strongest corporate brands are identified in the various categories of the German, Austrian and European real estate sector. For the study, more than 19,200 industry experts and market participants are interviewed.
